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Sunday, July 31, 2016

SEO Sunday presents : How do you get penalised by Google?

For this weeks topic let's talk about how do you get penalized by Google?

Have you ever seen a website that is number 1 last week then all of a sudden it is gone and you can't find it anymore? That's an example of a Google penalty.

There's a lot of ways wherein you get penalized by Google but, for now lets talk about the top 3.



First excessive links / link spamming 

Link spamming is a great way to rank your website before... and if that's your strategy at this time - sad to say you will really have a hard time ranking your website. though link building can't be measured for its effectiveness still some SEO guys from black and white hat department are still investing their time implementing this strategy as it was one of the best ways to gain visitor, get some link juice from authoritative website, and gain trust from Google.


Second Keyword and/or HTags stuffing 

Keyword stuffing is also one of the ancient technique to improved your rank in Google's SERP result... Hard to say it doesn't going to work like that anymore, because Google doesn't just look at your website content and relevancy with just a single keyword but, it looks at your website in a lot of ways. For example if a user search for "Jokes". 

Google may check your IP and look for the best websites in that country or place. 

The device you are using, if your using a mobile then the result may differ on desktop, tablet, mobile. and so on and so forth.


Last scraped content and/or duplicate content

Scraping content isn't all a bad thing just make sure that you add a "rel=canonical" tag or just get the summary then, create your own original piece based from the content you scraped. 

Duplicating someone's work may put your website at a really-really bad position. Just few months ago, one of my friend tried to reproduce, copy someone's work and you know what happened? My friend's website doesn't get anything from doing that but, the hard time of getting his websites content indexed by Google. It's been a couple of months now and he learns the lesson that duplicating someone's work won't get you anywhere other than the last page number of Google's page result.


That's all for today, Thank you


If you have some questions, suggestions or things that you want to share or discuss just comment them here or email us : Aldrin.Aguilus@yahoo.com and we will be more than happy to help you. 

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